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Sober Shisha - Defining the Standard

With a vision to promote the shisha culture in Hong Kong, Sober Shisha was founded in 2017 and has grown to be the biggest retailer and wholesaler of shisha products in the entire Asia region. Here with us, you will be able to explore premium shisha products galore and transform your ordinary shisha experience into a profusely enjoyable one!

Raise the Standard
Since our establishment, we have made every endeavor to introduce premium shisha products to shisha enthusiasts. With our keen effort, we have fostered collaboration with various international top-tier shisha product brands. As the biggest wholesaler of shisha products in Asia, we are in exclusive partnership with the following brands: Aeon, Moze, Hawk, MattPear, Honey Sigh, Zidcloud, Japona, Concept Design, and Os! Click to check our extensive catalog and you will for sure be amazed.

Share the Culture
We are also dedicated to expanding the shisha community and nurturing a fervid passion for shisha in Asia. For up-and-coming shisha lounges, you may find our tailor-made consultation service of great help and we are more than glad to offer any assistance whenever necessary. Meanwhile, our wholesaling extends beyond Hong Kong and we welcome all shisha lounges in Asia for collaboration.

Educate the Customers
Embracing all customers as our dear friends, our well-trained and experienced staff is fully committed to helping you to customize your shisha experience and answering your inquiries. From set-up to mixology, any difficulty you face will be tackled by our professional crew members and we guarantee you a unique, mesmerizing, and once-in-a-lifetime shisha experience.

Our Team

Esther - Founder of SOBER
One may start a career in the shisha industry because of its popularity or lucrativeness, but who would have thought that everything about sober right now began from a simple visit to a shisha lounge? Esther began her shisha career as a mixologist at several premium shisha lounges a few years ago and went on to provide wholesaling and retail services of shisha products. More, Esther is a highly experienced and sought-after consultant for new shisha lounges, utilising her expertise to provide tailored advice. She dedicates every ounce of herself to SOBER and treats it like her own baby – so cut her some slack if she doesn’t reply to you over the weekend because the severely sleep-deprived Esther needs to give her lungs a break!

Melvin - Founder of SOBER
Shisha enthusiasts will for sure have heard of Melvin’s name - not only is he well-known for his cocktail mixology and exotic blends such as Gin & Tonic, Bloody Mary and Piña colada, but he is also a pioneer in introducing top-tier premium shisha tobacco and products to Hong Kong which include Aeon and the world-famous O’s tobacco (Hi all African Queen lovers!) First started with a local shisha catering agency, Melvin has extensive experience working at a vast range of shisha lounges and is currently stationing at SpaceX TST. What you need to know is that apart from being an shisha expert, Melvin is a gym fanatic that does powerlifting with his (countless) shisha pipes! For those who crave a unique shisha experience and advice on getting bulky, Melvin is definitely the right person to go to!
Current Status: Opening a Sober Lounge in 2021!